The niche market for our back and neck support products is ~$2B
and has a CAGR6 of ~9%. The niche market is attractive because
it intersects with the following markets:
1. The wearable technology market size is ~$30B (CAGR ~10%).
2. The flexible electronics market size is ~$21B (CAGR ~7%).
3. The wearable medical devices market size is ~$12B (CAGR
~16%).
4. The back and neck massager market size is ~$7B (CAGR ~6%).
5. The orthopedic braces and supports market size is ~$4B (CAGR
~7%).
6. The cervical pillows market size is ~$2.5B (CAGR ~4%).
7. The stretchable electronics market size is ~$0.5B (CAGR
~18%).